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Who Cares About
Diversity?
WHO CARES? America's greatest
companies care about diversity in a very big way. Time Warner, Apple, Honeywell, Intel, Whirlpool,
Wyeth, Pfizer, American Express, Sun Microsystems and Citibank are among the many global
powerhouses that have set the highest standards for inclusion and have
proven that the net result is increased productivity and market success.
It is not simply a matter of ethics, but rather, a matter of business.
The business of leveraging assets to capitalize on a multicultural
market that now exceeds $2 trillion.
Despite the recent progress made in the workplace by women and
minorities, there remains a great disparity in the executive suite:
women and minorities are under-represented.
Why Microquest?
There are many people who would like to advance women and minorities in
their organizations, yet are unable to identify "qualified" and
experienced diverse candidates. It presents a "catch-22"
situation in which a person cannot get an executive position because they
do not have experience and they can't get experience unless they already
have the job....
Microquest helps to break this log jam because we identify women and
minority executives who already hold senior jobs at Fortune companies.
They have proven, successful experience with the world's most important
corporations.
(Catch-22, the hilariously sinister
bureaucratic rule from which the book takes its title: a man is considered
insane if he willingly continues to fly dangerous combat missions, but if
he makes the necessary formal request to be relieved of such missions, the
very act of making the request proves that he is sane and therefore
ineligible to be relieved.)
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